WorldDAB
has created a new Working Group, focused on the performance and user
experience of aftermarket devices for DAB+ in the car. The Aftermarket
Devices Working Group (ADWG) brings together broadcasters, device and
antenna manufacturers, plus experts from the automotive industry, in an
important collaboration for digital radio in the car.
The
chairman of the group is Jørn Jensen, a Senior Advisor at NRK who was
closely involved in helping Norwegian drivers convert to digital in the
recent digital switchover.
“The
aftermarket sector has seen a significant increase in demand over the
last few years, with more drivers looking to bring the extra choice and
better quality of DAB+ into their cars,” said Jensen. “This group has
been established to bring together all of the players from the value
chain to ensure that drivers get the best possible digital radio
experience. This group is focusing on key areas including technology
development and innovation, better performance, best case marketing
initiatives and installation programmes and training. I would encourage
any interested parties to get in touch with the Project Office to find
out more about the work or join the team in this Working Group.”
The
Aftermarket Devices Working Group was set up to work on improving
performance, antennas, guidance on installation, marketing and all other
areas to ensure aftermarket devices give the driver the best digital
radio listening experience.
In
advanced markets the majority of new cars are now sold with DAB+ as
standard, with Norway leading the way with 98%, the UK close behind on
92% and Switzerland on 85%. As more countries roll out digital radio,
attention is focused on converting the millions of cars already on the
road to DAB+, enabling drivers to continue listening to digital radio
across borders.
For more information on the group or for details of membership, please contact the WorldDAB Project Office.
F.WDab
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