BBC Director of Radio and Music Bob Shennan said that audiences want
choice. "We need to do more in the UK before we consider a switchover
and for that to be genuinely led by the audience," he told a conference
in Vienna. "We are fully committed to digital and we believe we should
review the landscape again in a few years' time."
Analog radio was
originally due to be shut down in the UK in 2015, but the Government
shelved its plans after it emerged that not enough listeners had made
the switch to DAB, according to whathifi.com.
It announced it would only consider a full switchover when 50% of
people consumed radio from digital sources and 90% of the population was
covered. Now that digital sources now provide nearly 50% of radio usage in the country, those plans are due to be reviewed later this spring.
Shennan
told the Radiodays Europe audience that it would be "premature" to
shutdown analog. "Great progress has been made but switchover now would
be premature," he said. "For now we believe audiences are best served by
a mixed economy.”
Even with DAB greatly expanded across the UK,
coverage and reception can still be patchy in some areas and while the
majority of new cars are outfitted with DAB radios, millions without
them are still on the roads.
F.RMagazine
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