Malmö-based Mad Men Media was the big winner when the Swedish Press and Broadcasting Authority announced new additional licences for national and regional DAB+ in Sweden. Mad Men Media, which runs four FM stations in the southern region of Skåne, will have access to five of the seven new national licences from September 1. ”This is a way for us to secure access to the future of radio distribution. We applied for a national FM licence in 2018, when DAB was of marginal importance. Now DAB+ is a mature distribution platform and present in all new cars, and we feel it’s the perfect time to enter this market,” says Robert Persson, who is managing director and one of the three founders and owners of Mad Men Media.
F.WDAB
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