-Norwegian radio has made a historic shift from analogue to digital
radio in 2017. The transition to digital radio amongst listeners has
happened trough several years and will continue even after todays
switch-off. We expect people to upgrade to digital radio even after the
switch-off, says Ole Jørgen Torvmark, CEO of Digital Radio Norway (DRN).
Norway currently has 31 national radio channels at DAB, compared to 5
national channels on FM. The new national channels, transmitting only
on DAB, have received remarkably more listeners in 2017. New channels
now account for about one third of the total listening. Every day, 1.4
million Norwegians listen to channels that had not existed without the
digital radio shift.
Total listening is expected to increase gradually in 2018 when the last listeners do the conversion
-The digital switchover is a major shift, and we must give all the
listeners enough time to convert to digital radio. The majority of
listeners was digital before the last FM shutdown took place, but not
everyone. After each regional switchoff, we have seen that listening has
fallen, for so to increase again, says mr. Torvmark.
Digital radio is DAB, internet / mobile and tv. DAB is the most used of all digital platforms.
86 percent of all radio listeners in Norway are digital, according to the PPM survey by Kantar Media, December 2017.
Broadcaster will assist the audience. – The broadcasters are deeply
grateful for the work the audience is doing and have done in 2017. We
are here to help all listeners who needs assistacne. If you have any
problems or questions, please contact ut, says mr. Torvmark
F. RNo
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