Next week WorldDAB will be at the European Radio Show and while the
show may now have a much more international focus, there will be plenty
of attention on France ahead of a big year for DAB+.
The story so far
Digital radio launched in Paris, Nice and Marseille in 2014 and there
are now over 100 services on air, covering around 19% of the total
population. In 2015 the CSA (French regulator) established a timetable
for extending coverage to other main urban areas across France.
With the timetable running up to 2023, the new metropolitan areas of
France to be covered include Lille, Lyon, Strasbourg (with calls for
application in 2016), Nantes, Rouen, Toulouse, Bordeaux, Besançon,
Orléans and Clermont-Ferrand in 2017 then the most populated areas from
2018 onwards.
Milestones for 2017
We expect at least two calls for application in the regions of
Besançon, Bordeaux, Clermont-Ferrand, Nantes, Orléans, Rouen and
Toulouse.
Sometime around the middle of the year, services will go live in
Lille, Lyon and Strasbourg – bringing the total population coverage to
over 20%, a threshold for legislation that new receivers should include
DAB+ as well as FM. This is something being explored in Germany and at
an EU level. If it goes ahead France will be taking the lead for Europe
by ensuring that all radios sold are ready for the digital future.
With new cities rolling out DAB+, now is the time for the French
radio industry to step up its marketing efforts. For DAB+ to be a
success, and for new stations to build an audience, the industry needs
to work together to inform consumers about the benefits of DAB+ and
provide information on where and how they can listen.
WorldDAB is sponsor and exhibitor at the European Radio Show and
will host a digital radio session within the main conference programme
on Tuesday 31st from 11:00-13:00. Titled “A vision for the future of
radio: DAB+ in Europe”.
F.WDAB
No hay comentarios:
Publicar un comentario