miércoles, 13 de diciembre de 2017

National radio is digital

-Norwegian radio has made a historic shift from analogue to digital radio in 2017. The transition to digital radio amongst listeners has happened trough several years and will continue even after todays switch-off. We expect people to upgrade to digital radio even after the switch-off, says Ole Jørgen Torvmark, CEO of Digital Radio Norway (DRN).
Norway currently has 31 national radio channels at DAB, compared to 5 national channels on FM. The new national channels, transmitting only on DAB, have received remarkably more  listeners in 2017. New channels now account for about one third of the total listening. Every day, 1.4 million Norwegians listen to channels that had not existed without the digital radio shift.
Total listening is expected to increase gradually in 2018 when the last listeners do the conversion
-The digital switchover is a major shift, and we must give all the listeners enough time to convert to digital radio. The majority of listeners was digital before the last FM shutdown took place, but not everyone. After each regional switchoff, we have seen that listening has fallen, for so to increase again, says mr. Torvmark.
Digital radio is DAB, internet / mobile and tv. DAB is the most used of all digital platforms.
86 percent of all radio listeners in Norway are digital, according to the PPM survey by Kantar Media, December 2017.
Broadcaster will assist the audience. – The broadcasters are deeply grateful for the work the audience is doing and have done in 2017. We are here to help all listeners who needs assistacne. If you have any problems or questions, please contact ut, says mr. Torvmark
F. RNo

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